How To Design Powerful Customer Experiences

My friend Scott Stratten has a great part in his UnSelling keynote. He talks about how the sale is not the end but the beginning of the customer transaction and relationship. This holiday season I had the opportunity to really see Stratten's theory … [Read more...]

Using Pinterest For Consumer Marketing Research

Two of the most important aspects of digital marketing strategy development are understanding consumer behavior and how consumers will respond to your marketing communications materials. Have you ever sat in a conference room and decided which ad, … [Read more...]