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Is There A Difference Between Authority and Fame?

Last week while driving my six year old son to camp, he asked me an interesting question.  "Dad, how do you become famous?" I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is … [Read more...]

Six Reasons You Need To Stop Focusing on Click-Thru Data

There is a scary trend rolling through the digital domain. A trend that if left unchecked, will lead to failed content marketing and lead generation programs. Yet, as you read posts penned by content marketing agencies and lead generation thought … [Read more...]