This is a reprint of a post I originally wrote for Ad Age back in 2008. And while at the time I wrote it as the President of an ad agency, as I sit here now the owner of a Social Media Marketing agency, I realize, it’s just as valid now as it was then. …
Is your social media program fully integrated with your traditional marketing program, or are you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself?The Integration QuestionIf you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened. But for …
Breadcrumb Marketing is about enticement, allure, information, and persuasion — all without the buyer really realizing they are being sold.
...So this Free Idea Day winner really got me excited because I can actually use their services. Meyer Real Estate is (in their words): We are a vacation rental and real estate company along the Alabama/Florida Gulf Coast. Our challenge is to participate in social media with a product that is not an everyday use …