Well it's only taken me about a year to finally launch our first free email based social selling sales prospecting course. But today, it's finally up and running and you're invited to sign up for the course. Here's what you'll receive after you sign up. 14 Days of Free Sales ...
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I had a conversation this morning with a salesperson about social selling vs traditional selling. As he lamented how his company needed to catch-up to the social selling wave, I mentioned that he might actually be ahead vs behind the curve. Here's why. The Lost Art of Sincerity My friend ...
The Content Marketing Institute 2019 Agency Survey Report just dropped this morning and it’s chocked full of compelling insights. I was lucky enough to get an advanced copy (because they are a client) and here are a few of the key points I think all ad agencies should understand. The ...
Recently I was invited to join John Jantsch on his Duct Tape Marketing podcast to talk about Sales Prospecting in a digitally centric world. We covered a ton of ground and I wanted to share the podcast and transcript (for you folks that prefer to read) here on the Converse ...
Imagine waking up one morning, the owner of a small, but growing ad agency, and finding out your entire client base just fired you within the last hour. And just to make it more fun, every sales prospect in your database… all look just like the clients who just fired ...
In the movie Wall Street, there is a scene where Hal Holbrook’s character tells Charlie Sheen’s character, “There comes a time in every man’s life when man looks in the abyss, there’s nothing staring back at him. At that moment, man finds his character. And that is what keeps him ...
Nine years ago today I started Converse Digital. And as I try and do every year on our anniversary, I look back, take stock and share the most important entrepreneurial lessons I learned. And whew what a year it has been! This last year was the classic entrepreneur’s hell with ...
WARNING: If you are of the mindset that all prospects are leads, you’ll probably disagree with what I’m about to say. I’m a huge fan of online product demos and webinars because they let me easily self-educate about a product or service I’m considering. And as a business, you ...
Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams today, their role in the sales ...
When it comes to content marketing, if you can choose between creative and consistent – choose the latter. Just as the tortoise beat the hare, so too the consistent will always outperform the creative in terms of long-term return-on-investment. Today, let’s talk about three reasons why that happens. The Problem With ...
What do you do when you’re in the car, or on the treadmill? Maybe you make phone calls or listen to the radio. These days, a lot of people are finding new audio entertainment in the form of podcasts. In fact, podcasting has exploded. The latest stats report over 600,000 ...
Measuring the true sales impact of social media efforts his hard and sometimes downright impossible. In the early days of social media that was ok. Social media was the bright shiny object that everyone wanted and few understood. Social media gurus would quip, “what’s the ROI of your mother?” and ...