Discover how Mardi Gras reveals key lessons in defining your agency’s value proposition—scarcity, convenience, and strategic advantage drive premium pricing.
...Business development is one of the most complex jobs in an agency. Period. It’s high-pressure, filled with rejection, and misunderstood by the very people who hire for it. How tough is it? The average tenure of an agency business development (BD) person is just under two years (RSW/US). Let that sink in. Twenty-four months isn’t a lot …
Discover a sales strategy that prioritizes quality over quantity. Learn how ‘The Power of One’ transforms your business development efforts.
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