December 14, 2017

According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has been analyzing US and EU combined online cart abandonment for seven years.

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December 2, 2015

I was reading an interesting statistic this morning that “almost 69% of online shopping carts that contain at least one item are later abandoned, according to the Baymard Institute, an e-commerce consultancy based in Copenhagen which analyzed 31 studies over the past few years. That is up about three percentage points from 2012, says Christian

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