Life's a Pitch 

The Science of Winning Clients, Selling Ideas, and Owning the Room

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The science of getting people to listen to, trust in, and say “YES” to your ideas.

In the agency world, pitching isn’t optional—it’s survival. Whether you’re competing for a new client in a high-stakes pitch or presenting a bold campaign to an existing one, your ability to persuade determines your success. But getting clients to listen, trust, and say “yes” isn’t just about charisma, flashy decks, or creative brilliance—it’s about science.

Tom Martin, author of The Invisible Sale and internationally recognized keynote speaker, will reveal the hidden mechanics of persuasion and show you how to leverage them to win more business and sell bigger ideas.

Whether you’re in the final round of a competitive pitch or trying to get client buy-in on your next big idea, mastering the art and science of persuasion is what separates forgettable presentations from winning ones. In this session, you’ll gain science-backed techniques to craft pitches that resonate, persuade, and drive action—every time.

What you’ll discover on this 30 min webinar:

  • The Perception of Authority – how to position yourself as someone worth listening to before you even speak.
  • The Architecture of Persuasion – how to structure your message so clients don’t just hear you—they believe and act.
  • The Language of Influence – How to use words that command attention, shape perception, and make your message impossible to ignore

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A Marvel to Watch You Deliver a Perfect Webinar

It was a marvel to watch you use your own Perfect Pitch process to deliver so much brilliant stuff that anyone can understand and immediately apply to improve their presentations, all in just 30 minutes. Bravo! 
 

- Mike Katz

   

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I Never Felt So Confident Presenting My Ideas

I had the pleasure of working with Tom recently, and I cannot recommend his expertise highly enough. His ability to distill complex ideas into clear, concise messaging is unparalleled. With his guidance, my presentation was engaging and easy to follow, thanks to his ability to weave storytelling throughout. I've never felt so confident presenting my ideas. 

- Becky Gustafson

   President, Gustafson Wealth Management

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VP of Marketing

I found the workshop extremely helpful. The point about placing repetitive slides in the deck to drive home the key points was brilliantly simple. I knew this, yet seeing Tom demonstrate the tactic clarified how I can execute the idea in my presentations. 

- John Pricher

   Explore Brookhaven

Meet Your Presenter

Tom Martin

President, Converse Digital

Tom Martin is a no-nonsense, straight-talking business development expert with over 30 years of experience helping agencies turn conversations into customers. The author of The Invisible Sale and founder of Converse Digital, Tom has built a career on demystifying persuasion, showing agencies how to earn trust, capture attention, and drive action without relying on outdated sales tactics.

An internationally recognized keynote speaker, Tom blends marketing, psychology, and technology to teach agencies how to Painlessly Prospect for their next great client. Whether you’re pitching, nurturing potential client relationships, or negotiating your next contract, Tom’s insights will change how you think about selling. Tom is a graduate of the University of Texas at Austin and a Longhorn for life. He is Missy's lucky husband, the father of four incredible children, and the grandfather of one beautiful granddaughter.

Enter your name and email address below to register for this webinar.

NOTE: The webinar will NOT be recorded. You will not receive a link to a recorded version if you do not attend the live webinar. 

Please select which session you wish to attend.
October 23rd @ 11:45 am CENTRAL
November 3rd @ NOON CENTRAL
November 18th @ 12:30pm CENTRAL

Seats to the live webinar are limited!
Reserve yours now.