As I embark on yet another Fat Tuesday, I can’t help but flashback almost two decades (yes, it’s hard to believe, but it’s been 17 years since I first invited you to experience the first version of My Mardi Gras Experience: Mardi Gras via my Tweetstream) and marvel at the power of Social Media to …
That last little “R” is HUGE — read this post to understand the difference between Influence and InfluenceR marketing.
...Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer’s audience on the misguided belief that this access will generate sales by association. But this is a short-sighted and increasingly unsuccessful viewpoint because fame doesn’t equal influence. So, how do you leverage conversations to create a …