The Hidden Side of LinkedIn
The research-backed approach to smarter LinkedIn prospecting
Comments, Conversations, and the End of One-Size-Fits-All LinkedIn Prospecting
What if 90% of the LinkedIn prospecting advice you're getting from influencers and business development consultants is bullshit? That was the question we wanted to answer.
After analyzing over 1,091 LinkedIn profiles over a 90-day period, it's very, very clear that it is... and isn't.
The truth is... it depends on your prospect. The data clearly shows there is no single LinkedIn user profile. In fact, we found four key groups and then discovered a fifth that might have been the most important discovery of the entire effort.
If you're interested in seeing what we found, join us for one of the briefing sessions.
What you’ll discover on this 30 min briefing:
Meet Your Presenter
Tom Martin
President, Converse Digital
Tom Martin isn't just another business development consultant; he’s a master at turning the seemingly ordinary into the extraordinary. With over 35 years of experience in sales and marketing, Tom has become the go-to expert for professionals looking to elevate their careers and brands in ways that are as strategic as they are sustainable.
He's the author of The Invisible Sale, founder of Converse Digital, and an internationally recognized keynote speaker who has graced stages in 52 cities, 27 states, and 7 countries spread across 4 continents.
Tom has built a career on demystifying persuasion by introducing professionals to the science of capturing attention, earning trust, and driving action, so they too can turn conversations into clients.
Whether you’re prospecting for new business, pitching an idea, selling a vision, or rallying support, Tom’s insights will change how you think about building relationships and changing minds.
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NOTE: The briefing will NOT be recorded, and no recordings will be emailed to registrants.