Aligning Marketing Automation Platforms and Content to Create Leads Sales Can't Live Without
advertising agencies
Learn To Make Every Sales Opportunity Count!
Sales teams need marketing's help and marketing needs sales results to validate marketing's existence. Yet, every day, in companies across the globe, the same story plays out — sales and marketing fail to connect, communicate and collaborate.
But it doesn't have to be that way. With effective sales enablement campaigns focused on correcting the common misalignments between marketing and sales, you can build a bridge that improves collaboration, communication and drives better conversion.
In this session, Tom Martin, will show you how your marketing team can leverage any marketing automation platform with targeted and focused content, using content consumption data, lead scoring, first-party data and behavioral prediction logic to help your sales teams make every sales opportunity count. And love you for it.
What you’ll discover on this webinar:
Meet Your Presenter
Tom Martin
President, Converse Digital
Tom “Big Chef” Martin has dedicated 30 years to developing sales & marketing strategies to drive client success in the sales & marketing industry. He founded Converse Digital (his second agency) over 10 years ago with the singular goal of helping well known brands like American Airlines, Hilton Hotels, Fireball Whisky, Tabasco Hot Sauce, ITC^DeltaCom, Sexton Biotechnologies, Content Marketing World and others achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. His prior tenure includes stints at Peter Mayer Advertising, Brandmarken Communications (his first agency), Zehnder Communications, and TM Advertising (formerly Temerlin McClain). Tom is a graduate of the University of Texas at Austin and a Longhorn for life. He is the lucky husband of Missy, and father of four children.