We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention online, that describes it in a nutshell. So much chatter… with everyone trying to …
How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales conversions. And truth be told, for most of the inexpensive social media management platform options available click/follow/tweet …
Tweet Last week, we talked a bit about the difference between marketing with advertising and social media. I mentioned the idea of breadcrumb marketing as a construct for thinking about how you’d market via a social media strategy. Today I want to share a bit more about that with you because I’ve had a lot …