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How Brands Win by Whispering Instead of Shouting

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if  you think about how brands are competing for our attention … [Read more...]

Measuring The ROI of Your Social Media Marketing

How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don't think they can link social media activity to sales conversions. And truth be … [Read more...]

Breadcrumb Marketing with Social Media

Tweet Last week, we talked a bit about the difference between marketing with advertising and social media. I mentioned the idea of breadcrumb marketing as a construct for thinking about how you'd market via a social media strategy. Today I … [Read more...]