August 6, 2013

How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales conversions. And truth be told, for most of the inexpensive social media management platform options available click/follow/tweet

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August 18, 2010

Breadcrumb Marketing is about enticement, allure, information, and persuasion — all without the buyer really realizing they are being sold.

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