Recently I’ve seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It’s a shame that these authors miss the true value of guest blogging because they’re just focused on the short-term SEO ROI of guest blogging. If they understood the long-term sales and marketing value of guest …
We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why propinquity marketing is a better long-term strategy vs the classic Google/Inbound strategy for most …
Inbound Marketing is overly focused on winning page one SERP (Search Engine Results Page) on Google and to a lesser extent Bing. Inbound Marketers preach that if your company can rank your website for your keywords, then leads, conversions and sales will follow. Unfortunately, Google doesn’t really want you to rank organically and that creates …