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Why Is Your Guest Post Blogging Strategy Failing?

Recently I've seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It's a shame that these authors miss the true value of guest blogging because they're just focused on the short-term SEO ROI of … [Read more...]

How to Google Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why … [Read more...]

How to Google Proof Your Website With Propinquity Marketing

Inbound Marketing is overly focused on winning page one SERP (Search Engine Results Page) on Google and to a lesser extent Bing. Inbound Marketers preach that if your company can rank your website for your keywords, then leads, conversions and sales … [Read more...]