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How To Script The Perfect First Sales Call

What if every first sales call lead to a proposal that was bought? How much better would your life be as a salesperson? Now, obviously, that's never going to happen but today, let's talk about a series of questions, that should be part of any sales … [Read more...]

How To Leverage Sales Prospects’ Passions For Better Sales Nurturing

Like most sales prospecting techniques, to improve your ability to develop stronger interpersonal relationships, you need to prepare (using techniques like Social Reconnaissance) before you prospect. That way, you're better prepared to have real … [Read more...]

How To Teach Millennials to Sell Greatly

We've all heard, and maybe experienced, the Millennials' challenge with face-to-face, interpersonal communication. Sure they can text and converse on social media but "they don't answer their phones" and "they can't hold a conversation in … [Read more...]

Why Content Marketers Are Failing To Sell Greatly

Every year the Content Marketing Institute publishes a seminal report on the state of the Content Marketing Industry. This year, we thought we'd share it but through the lens of sales prospecting and using content to Sell Greatly. Content … [Read more...]

And The Agency Content Marketing Survey Says…

The Content Marketing Institute 2019 Agency Survey Report just dropped this morning and it's chocked full of compelling insights. I was lucky enough to get an advanced copy (because they are a client) and here are a few of the key points I think all … [Read more...]