July 21, 2016

Travel planning is entirely different today than say even 10 years ago. Today’s travelers are invisible prospects to you and your marketing team, often until after they’ve made their vacation destination selection. Combine that with a consumer whose needs are more complex, stresses more numerous and media choices that have literally exploded over the last

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June 30, 2016

What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone how much fun they’re having. And they don’t

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April 19, 2016

If you’re looking for an opportunity to change up your digital marketing or to give your readers a different way of experiencing your content, podcasting can be an easy, inexpensive option. Podcasting is the regularly scheduled production and distribution of audio content. While podcasting is a commonly overlooked marketing medium, podcasts offer a number of

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January 7, 2016

What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer marketing programs? And not just any perception, a meaningful one — the

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May 5, 2015

On May 1st, Converse Digital turned five — five years of helping clients turn conversations into customers. But as I sit here reflecting on what I’ve learned over the last year, two overriding lessons overshadow everything else. Such universal truths. Such simple rules. Rules that I’ve spoken of before, but yet, it took the events of

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February 17, 2015

Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands — think brand activation, content creation, brand awareness, social media opportunities and good old fashioned sales incentives trips — Mardi Gras offers it all.

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November 5, 2014

Everything you once knew about marketing and sales prospecting is wrong. Or at the very least, social selling is quickly rendering it obsolete. Once upon a time, companies treated information about their product as sacred. After all, information is power. The traditionally held belief was that a company’s marketing efforts should force prospective customers to call and

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January 8, 2014

Back in 2008, when I first made a serious foray into social media, I was just some a guy in New Orleans with a computer, a blog and a few ideas. I’m still just a guy with a computer, a blog, and a few ideas. But thanks to social media, I also picked up a

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August 6, 2013

How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales conversions. And truth be told, for most of the inexpensive social media management platform options available click/follow/tweet

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November 1, 2012

Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your business-to-consumer (B2C) brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don’t know how to begin a social media strategy

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March 30, 2011

This is a reprint of a post I originally wrote for Ad Age back in 2008. And while at the time I wrote it as the President of an ad agency, as I sit here now the owner of a Social Media Marketing agency, I realize, it’s just as valid now as it was then.

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August 18, 2010

Tweet Last week, we talked a bit about the difference between marketing with advertising and social media. I mentioned the idea of breadcrumb marketing as a construct for thinking about how you’d market via a social media strategy. Today I want to share a bit more about that with you because I’ve had a lot

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