Content Marketers

Tom Martin August 22, 2019 Leave a Comment

How To Get People To Pay Attention To You

Getting and maintaining a consumers' or sales prospects' attention. It's the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it? Getting A Sales Prospect's … [Read more...]

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Tom Martin June 19, 2019 Leave a Comment

And The Agency Content Marketing Survey Says…

The Content Marketing Institute 2019 Agency Survey Report just dropped this morning and it's chocked full of compelling insights. I was lucky enough to get an advanced copy (because they are a client) and here are a few of the key points I think all … [Read more...]

Filed Under: Content Marketing Tagged With: ad agency, Ad Agency Business Development, content marketer, Content Marketers, content marketing, content marketing agency, content marketing keynote, content marketing research, content marketing speaker, Content Marketing Strategies, content marketing strategy, Inbound Content Marketing, Marketing Research, Marketing Research Studies, Research, Research Studies, Video Content Marketing

Tom Martin March 7, 2018 Leave a Comment

Content Marketing Strategy: The Importance of Ecosystem Thinking

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale, “Creating Text-Based Content.” Chapter 14 easily deconstructs into multiple individual blog posts. One blog post idea is to repurpose the "Talking vs … [Read more...]

Filed Under: Content Marketing Tagged With: Blog, Content Creation, Content Creator, Content Design, content marketer, Content Marketers, content marketing, content marketing agency, Content Marketing Strategies, content marketing strategy, Create Content, Digital Content, Google Proof, Inbound Content Marketing, Marketing Programs, Mobile App, Mobile Voice, painless prospecting, Publishing Content, the invisible sale, Tom Martin

Tom Martin December 9, 2014 Leave a Comment

Content Curation or Filtration — Which Form of Content Marketing Are You Practicing?

Recently one of my Converse Digital clients, SlideBatch, a content curation and publication platform, and I had an interesting conversation about the definition of content curation. After much discussion we came to the conclusion that much of what … [Read more...]

Filed Under: Content Marketing Tagged With: Content, Content Curation, Content Marketers, content marketing, Curated Content, mobile marketing