In 100% of the agency business development engagements I work on, this is almost always one of the first statements I make. And you may think that’s a harsh thing to tell an agency, but according to this year’s 2026 Agency Core Report, the agency owner probably already knows it. In this year’s report, 50% …
TL;DR Open ten agency websites in ten tabs and read them with the logos covered. Go ahead, try it. Within about three minutes you’ll lose track of which agency is which, because they all blur into the same voice, the same promises about being strategic, full-service partners who deliver results and really get to know …
TL;DR Most agency owners I talk to are a little proud of running on referrals, and they should be. Referrals from existing and past clients are still by far the biggest driver of new business for agencies, according to the 2025 State of Digital Agencies survey from SparkToro, published in early 2026. If your pipeline …