Executive Summary: What’s Changed in the LinkedIn Algorithm, and What To Do About It In 2026LinkedIn’s becoming less like a content platform and more like a networking conference with a long memory. Your post isn’t being judged in isolation anymore. It’s being considered in context: who you are, what you’ve done, what you talk about …
Recently, after delivering one of my Perfect Pitch™ webinars, an attendee asked me: “How do we build credibility DURING the discovery call?” Great question! Truthfully, I told him, if you’re waiting till the Discovery Call to create credibility, you may be too late. Before the prospect ever agreed to a meeting with you, they Googled you, and …
For a long time, the music business ran on a straightforward value equation. The studios were selling you new products every day. You couldn’t wait to buy them—albums and then eventually individual songs. You stored them in a library. You owned them forever. BUT, your access was always constrained by some box. At first the box …