Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands — think brand activation, content creation, brand awareness, social media opportunities and good old fashioned sales incentives trips — Mardi Gras offers it all. …
Recently the super smart Jeff Rohrs of ExactTarget/Salesforce wrote a great post about the lack of CTA’s (Call to Action) in Super Bowl ads. You can read it here. In it, Jeff makes the argument that Super Bowl advertisers that fail to place a mobile friendly CTA in their ads are guilty of “marketing malpractice” …
We’ve all been taught that you only get one chance to make a first impression. Which begs the question — why are so many people forgetting that on LinkedIn? This is the blocking and tackling of social selling my friends. But so many are doing it so wrong… so let’s talk about how to structure …