Prospecting In Pixels

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Embark on a transformative journey with our social selling course, designed primarily for recent college graduates ready to revolutionize their sales careers. This isn't just a course; it's a transformational experience that equips you with the skills to navigate and excel in a digital-first world — whether you're a recent college graduate or just someone new to selling for a living.

First, learn to make compelling first impressions online, a skill crucial in today’s fast-paced business environment. With our personalized LinkedIn profile assessment, you’ll discover how to transform your profile into a dynamic tool for networking and growth to generate career-building sales opportunities.

Second, gain the confidence to use content creatively, initiating conversations that naturally lead to sales without fearing rejection. This course empowers you to build trust and credibility effortlessly, ensuring you're not just another name in the inbox but a memorable and persuasive presence. By mastering these techniques, you'll position yourself at the forefront of your prospects' minds, making you the go-to professional when they're ready to make decisions.

Third, this course enhances your sales conversion skills. You'll learn the art of effortlessly transitioning digital discussions into effective sales dialogues. Gain insights on recognizing the right moment to shift from casual chat to serious business, employing smooth and natural techniques. This critical ability transforms your online engagements into real opportunities, making every interaction a potential step towards a new client relationship. With these skills, you evolve from a digital communicator to a proficient salesperson, adept at turning online connections into new clients.

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1 Assessment, 10 Lessons

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Prospecting In Pixels

1 Assessment, 2 Lessons

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Discover the art of making an unforgettable first impression in the digital age. This lesson delves into your online presence's crucial role in shaping your professional identity, especially in fields like insurance, financial planning, and banking, where credibility is key. We'll explore the 'Google Effect' and its profound impact on first impressions, teaching you to manage your digital footprint proactively. You'll learn how your online profiles, social media activity, and digital content can work harmoniously to create a powerful and positive first impression. This lesson isn't just about avoiding pitfalls; it's about strategically building an online image that opens doors, creates opportunities, and sets the stage for long-term career success.

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Redefine your approach to LinkedIn with this in-depth guide to crafting a standout profile. In the digital age, where swiping left or right often dictates professional connections, it's crucial to position your LinkedIn profile as more than just an online resume. It's your personal brand, business card, and pitch all rolled into one. In this lesson, we’ll explore the eleven key elements that transform any LinkedIn profile from ordinary to exceptional. Learn how to communicate your unique value proposition, engage your audience with a compelling narrative, and use strategic content to create a profile that attracts the right connections and opens doors to new professional opportunities. It’s time to make your LinkedIn profile work for you, ensuring it's a tool for networking success and career advancement, not just a digital resume.

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Transform real-world acquaintances into valuable online connections. The focus here is not on broadening your network with strangers but bridging the gap between your real-life interactions and your online professional presence. We'll identify individuals in your existing offline circles—those you know from various aspects of your life but haven’t connected with online. This could include friends, family, past colleagues, industry acquaintances, or people you’ve met at networking events or conferences. Next, you’ll learn how to craft personalized, engaging messages that resonate with your real-life acquaintances, making them more likely to accept your connection request. This approach ensures that every new online connection is rooted in a genuine, pre-existing relationship, enhancing the quality and relevance of your professional network. By the end of this lesson, you'll master the art of strategically expanding your online network with meaningful contacts, paving the way for fruitful professional collaborations and opportunities.

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Step into a world of networking potential with this transformative lesson on unlocking the hidden treasures within your LinkedIn network. Think of your connections not just as names on a list but as gateways to invaluable second-degree contacts—those hidden gems that are the foundation of a successful long-term career. In this lesson, you’ll be introduced to an ultra-efficient method designed to integrate into your daily routine seamlessly. Imagine adding 3-5 valuable new contacts daily, all in the time it takes to enjoy your morning coffee. This isn't just about increasing numbers; it's a strategic approach to expanding your network with high-value contacts. These individuals can unlock new and exciting business opportunities, helping you build a network that's not only larger but significantly more influential. By the end of this session, you’ll possess the know-how to turn every LinkedIn interaction into an opportunity for growth and success.

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Dive into the world of social referral marketing with this comprehensive lesson designed to transform your approach to business networking. Learn to balance tact and timing to create referral requests via direct messages or emails that feel personal and genuine, not sales-driven. But it's not just about the 'ask.' We'll equip you with strategies that make requesting and receiving social referrals easier and more natural. Filled with actionable tips, this lesson demystifies the process, showing you how to convert your social connections into tangible business opportunities seamlessly. By mastering these techniques, you can tap into your social network as a powerful resource for business growth, forging relationships that benefit you and your connections.

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Jump into the practical world of using content to spark conversations and build your network. In this lesson, you'll learn how to create and share content that shows off your expertise and gets people talking. We'll show you how to make these interactions feel natural with posts and emails focused on your connections’ common interests and passions. This isn't just about putting content out there; it's about using it smartly to draw in new contacts, strengthen existing relationships, and open up new opportunities for professional growth.

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This lesson isn’t about making a single sale; it's about creating a foundation of trust through meaningful, everyday interactions that lead to making every sale. You'll learn the psychology of persuasion and trust to become more likable, credible, and ultimately the preferred option in the eyes of your prospects. By the end of this lesson, you'll become a master at turning casual chats into lasting relationships, paving the way for future sales success.

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Knowing when a prospect is open to transitioning online conversations into sales opportunities is the key to social selling success. In this lesson, you’ll learn the key indicators that signal the ideal moment to pivot, transitioning skillfully from casual chats to direct sales conversations. Armed with our scientifically proven techniques, you’ll expertly move from casual conversation to initial sales discussion while maintaining a natural and welcoming demeanor. Whether through public comments or private messaging, this lesson teaches you to maintain genuine engagement while strategically moving towards offering your expertise or services. By the end of this lesson, you'll have the know-how to consistently turn everyday online conversations into new clients.

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Before we dive into the tools, tactics and templates that power effective follow-up campaigns, let's first talk about the underlying philosophy and why this particular approach is so successful.

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This lesson is the ultimate guide to nurturing at scale. Armed with our efficient, practical techniques and templates, you’ll become a master at keeping relationships warm through thoughtful follow-ups via email, DMs, and social media that your contacts welcome vs dread. These streamlined strategies are designed for maximum impact with minimal time input, ensuring you're the first choice for your contacts when they're ready to commit while giving you more time to dedicate to the most critical part of your job—selling.

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Meet Your Instructor

Tom Martin

Tom is 25+ year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates and teaching people how to Sell Greatly, by turning conversations into customers. He is the founder of Converse Digital, author of The Invisible Sale, and a former contributing writer for Advertising Age. Tom guides clients through the digital sales & marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Follow him on Twitter or connect with him on LinkedIn.

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