Social Reconnaissance 

for Sales & Marketing Professionals

Never Talk To a Stranger

Learn how to leverage unstructured data to profile and connect with sales prospects, employers and potential business partners.

Every minute Google receives over 4,000,000 search queries, YouTube users upload 71 hours of new videos, Pinterest users Pin 3,472 photos, Facebook users share 2,460,000 pieces of content, Twitter users share 277,000 tweets and Instagram users post 216,000 pictures. And each one of those posts contains unstructured data that in the right hands, leads to prospect profiles so detailed even the NSA would be jealous.

What you’ll discover on this webinar:

  • Social Selling Strategy Recommendations: how to use the insights gleaned from the data, to help your sales & marketing teams create better targeted content and more effective lead nurturing strategies.
  • Trade Show & Conference Networking: how to ensure you and your sales team never meet a stranger. Instead, armed with your Social Reconnaissance Dossier, you'll know your prospect's life story -- are they married, to whom (if they are), whether they have kids, where they've worked, who their friends are, etc. Armed with this knowledge, you can start more natural, less salesy conversations that your prospect actually wants to engage in vs running for the bathroom or bar.
  • Conversation Catalysts: how to uncover prospects' passion points to serve as the perfect conversation starter on social media, via email outreach or face-to-face.

Meet Your Presenter

Tom Martin

President, Converse Digital

Tom “Big Chef” Martin has dedicated 30 years to developing sales & marketing strategies to drive client success in the sales & marketing industry. He founded Converse Digital (his second agency) over 10 years ago with the singular goal of helping well known brands like American Airlines, Hilton Hotels, Fireball Whisky, Tabasco Hot Sauce, ITC^DeltaCom, Sexton Biotechnologies, Content Marketing World and others achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. His prior tenure includes stints at Peter Mayer Advertising, Brandmarken Communications (his first agency), Zehnder Communications, and TM Advertising (formerly Temerlin McClain). Tom is a graduate of the University of Texas at Austin and a Longhorn for life. He is the lucky husband of Missy, and father of four children.

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