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The Power Of Perception To Influence Consumer Choice

What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer … [Read more...]

Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere

Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands -- think brand activation, content creation, brand … [Read more...]

Why Tourism Brands Should Avoid Hyperlapse Videos in Their Content Marketing

Instagram's new Hyperlapse IOS app is taking the tourism content marketing world by storm. Heck, it's got everyone's attention. Almost overnight (after its release) my Facebook feed switched from a never ending stream of ice bucket challenges to … [Read more...]

Funding Your Tourism Content Marketing Campaign

If there is one thing that binds all marketers together, it's lack of enough marketing budget to properly fund all of your marketing efforts to create an optimum marketing mix. This is especially true for brands and destinations engaged in … [Read more...]

How can you make tourism ads work harder?

This weekend I was reading the Wall Street Journal and came across this Florida Tourism ad. No doubt, it's part of the effort that all Gulf Coast states are undertaking right now to fend off summer vacation cancellations due to the oil spill. On … [Read more...]