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How To Build A Social Media Marketing Strategy

Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don't … [Read more...]

How Much Should Social Media Marketing Cost?

This is a reprint of a post I originally wrote for Ad Age back in 2008. And while at the time I wrote it as the President of an ad agency, as I sit here now the owner of a Social Media Marketing agency, I realize, it's just as valid now as it was … [Read more...]