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The Power Of Sincerity

I had a conversation this morning with a salesperson about social selling vs traditional selling. As he lamented how his company needed to catch-up to the social selling wave, I mentioned that he might actually be ahead vs behind the curve. Here's … [Read more...]

The New Marketing Landscape: Why Hoarding Information Will Cost You Sales Leads

Everything you once knew about marketing and sales prospecting is wrong. Or at the very least, social selling is quickly rendering it obsolete. Once upon a time, companies treated information about their product as sacred. After all, … [Read more...]