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A World With No Sales Prospects

Imagine waking up one morning, the owner of a small, but growing ad agency, and finding out your entire client base just fired you within the last hour. And just to make it more fun, every sales prospect in your database... all look just like the … [Read more...]

Aligning Marketing Automation Platforms and Content to Create Leads Sales Can’t Live Without

Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams … [Read more...]

7 Key B2B Sales Tips to Help You Win The Invisible Sale

Every day I hear companies involved in B2B sales prospecting lament the shrinking sales cycle. Sales cycles that used to take six months, a year or even more -- now routinely cut in half. These companies come asking for B2B sales tips to apply in a … [Read more...]