Measuring The ROI of Your Social Media Marketing

How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don't think they can link social media activity to sales conversions. And truth be … [Read more...]

The Invisible Sale (My New Book)

I can't tell you how excited I am to finally be able to tell everyone this incredible news -- my first social selling book, The Invisible Sale is finally available on Amazon and B&N. A recent BtoB Magazine survey of US B2B marketers found that in … [Read more...]

Using LinkedIn For Painless B2B Sales Prospecting

I'm learning to love LinkedIn more and more as a B2B sales prospecting tool. But the more I use it, the more I wish someone at LinkedIn would get off their ass and make the platform what it could be versus what it is. Right now LinkedIn is a great … [Read more...]