Painless Prospecting for Agencies
This is the business development course for advertising, public relations, and digital agencies that are tired of RFP’s. This is the course designed by an agency business development executive, for biz dev executives and agency owners. Here’s what you’ll learn:
- Introduction to Painless Prospecting will introduce you to the primary concepts and terms that are the heart and soul of a successful Painless Prospecting program.
- Cold Calling with Content will show you how to create more content than you ever dreamed possible without overburdening your agency’s writing/designing resources. Here you’ll learn about Cornerstones & Cobblestones and how to link the two in order to liberally spread your thinking around the Interwebs.
- Painless Prospecting is the module that will show you how to build a sales prospecting machine that works 24-7-365 creating new leads for your agency even while you sleep. Here you’ll lean how to define your prospects’ Propinquity Points, plan content for those points and then strategically align all of it to lead prospective clients down a cobblestone pathway directly to your inbox.
- Sell Greatly is where I’ll show you how to nurture and close the self-educating prospects that have found their way into your agency’s sales funnel. I’ll introduce you to the 5P’s of selling that virtually guarantee you’ll be able to turn any prospect conversation into a new client.
- What’s Going to Go Wrong is where I’ll open the curtain and show you all of the bumps and bruises I’ve developed along the way. All of the mistakes I’ve made, things we could have done better and things we tried and would never do again. It’s your chance to get a decade of experience in less than an hour.