NEW Research strongly suggests that Social Selling and digital sales tools, which have been steadily becoming more central to successful sales prospecting over the last 10 years will continue to dominate post Covid-19 outbreak. Read More…
...The single biggest mistake sales teams make today is focusing exclusively on prospects and ignoring these social agents who will introduce you to prospective customers both offline and online.
...Measuring the true sales impact of social media efforts his hard and sometimes downright impossible. In the early days of social media that was ok. Social media was the bright shiny object that everyone wanted and few understood. Social media gurus would quip, “what’s the ROI of your mother?” and folks actually took that as …
Companies today live and die by the KPI (Key Performance Indicator) metric of their choosing. They become slaves to the data based sales & marketing approach. And there is nothing wrong with that until there is, especially with consumer engagement KPI’s. Because what at first, seems to be a positive, could actually hide a huge …
How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? Here is a simple solution. Dark Social Is Growing The chart from GetSocial …
Prospects buy from you.Social Agents tell everyone to buy from you.Social Agents are people that amplify your message by sharing your content. They introduce you to prospective customers—both offline and online. Social agents may never do business with you, but they love recommending you to others. What you probably don’t understand is that a prospect is …
Every minute Google receives over 4,000,000 search queries, YouTube users upload 71 hours of new videos, Pinterest users Pin 3,472 photos, Facebook users share 2,460,000 pieces of content, Twitter users share 277,000 tweets and Instagram users post 216,000 pictures. And each and every one of those posts contains unstructured data. Just look at this photo. It …
Prefer to listen versus read helpful information on social selling and sales prospecting with social media and content marketing? Well today you’re in luck. Recently Tyler Anderson interviewed me for his Casual Friday podcast where we talked in depth about what social selling is and isn’t. Today I’m sharing that with you and for those …
The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors’) digital content marketing efforts to do their homework. And they think they know what they need to know in order to …
This Thursday, March 27th, I’ll be talking about the 7 keys to successfully leverage your social media strategy to drive lead generation and sales prospecting efforts. If you’ll be at Social Media Marketing World in San Diego and free at 2:15pm on Thursday, please join me in Seaport C for a great social selling session. …
I’m convinced that 2014-15 will be the year we’ll finally see companies looking seriously at social media as a B2B sales tool. I’m seeing increased interest in and requests for our social sales training and I’m seeing a lot more social selling questions posted in my social media streams. So today, let’s start with the …
How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales conversions. And truth be told, for most of the inexpensive social media management platform options available click/follow/tweet …
Ever have a salesperson claim they don’t have time to play on Twitter, LinkedIn, Facebook or Google+? If you answer no, then you’re either a liar or not listening closely because it’s the most common thing social media consultants have been hearing from sales organizations for as long as social media has been around. And …
Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your business-to-consumer (B2C) brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don’t know how to begin a social media strategy …
Earlier this week I had a chance to talk with a bunch of Realtors about how they might consider using Social Media and digital tools to sell more houses by leveraging social selling techniques. During the course of the talk I mentioned how social media helps them to painlessly prospect. A few seemed to take …
When companies first contact me about launching a social media campaign, they usually have three big questions. First, how much will it cost. Second, how long will it take. And third, how to approach the building of a blueprint for launching the effort. A few weeks ago my friend Mack Collier posted his second annual …
Embark on a transformative journey with our social selling course, designed primarily for recent college graduates or those NEW to selling who are ready to revolutionize their sales careers. This isn’t just a course; it’s a transformational experience that equips you with the skills to navigate and excel in a digital-first world.
...Propinquity is the science that powers the painless prospecting approach to social selling. We’ll define it, explain the science behind it and ensure you understand how to leverage it to painlessly prospect for new customers.
...Our 14-day Social Selling course. Each day you’ll receive a single email with one simple idea, hack, thought or insight that will transform your sales prospecting from painful to painless.
...Prospecting in Pixels: Purchase Beta Access The Power of Your Digital Presence Shaping First Impressions for Professional SuccessLinkedIn Reimagined: Redefine your approach to LinkedIn with this in-depth guide to crafting a standout profile. In the digital age, where swiping left or right often dictates professional connections, it’s crucial to position your LinkedIn profile as more than …
I recently listened to Barbara Winters, VP and principal analyst at Forrester, to discuss how Gen Z and Millennial B2B Buyers are reshaping the buying process and what companies should do to succeed with these buyers.And what she had to say, kind of blew me away. Honestly. Here’s why.When I wrote The Invisible Sale, I …
Today’s post is the final installment of our three-part series — LinkedIn Sales Prospecting for Introverts. If you missed the first post, Building Connections That Matter, or the second post, How To Leverage Content Marketing Strategies On LinkedIn To Attract Qualified Prospects, feel free to read those before continuing on to today’s post, Introvert-Friendly LinkedIn …
Today marks 13 years since I founded Converse Digital with no money, no clients, and a whopping 2-week notice. Over the last thirteen years, I’ve tried to stop each year, recap the most important lessons I learned, and share them with the world via this blog. I haven’t made it every year, but I’m batting …
The world of sales prospecting has changed dramatically over the past decade. Traditional prospect badgering approaches to business development are giving way to digital sales strategies, especially virtual selling skills-based tactics, forcing businesses to evolve to succeed in today’s fast-paced digital landscape. This guide will provide the tactics and insights necessary to master digital sales …
There is a lot of discussion in the content marketing world today about the role and challenges posed by ChatGPT content creation and other AI content creation tools. So today, I thought I’d ask the hottest new content marketing creator on the block — ChatGPT — how do you recommend human content marketers create more …
This is the Eight Week Business Development Master Class course for advertising, public relations, and digital agencies that are tired of relying on referrals and “pitches” to find and win new clients. Painless Prospecting was designed and is delivered by Tom Martin, a successful agency business development executive himself, and specifically designed for biz dev executives and agency owners that want to grow their agencies STRATEGICALLY.
Each class is delivered via weekly on-demand video lessons, and then once a week, you will participate in a 30-minute Office Hour session with your instructor to discuss that week’s lessons, review any assigned homework, ask questions, and request feedback. All office hour sessions are recorded and the date/time for the weekly office hour sessions will be determined by you after you complete your enrollment.
...An on-demand Business Development course for advertising, public relations, and digital agencies that are tired of relying on referrals and “pitches” to find and win new clients. Painless Prospecting was designed and is delivered by Tom Martin, a successful agency business development executive himself, and specifically designed for biz dev executives and agency owners that want to grow their agencies STRATEGICALLY.
Each class is delivered via on-demand video lessons designed to systematically walk you through the process of building YOUR agency’s Painless Prospecting program. At the end of the course, EACH participant will schedule a private, 90-minute Ask Me Anything session with Tom where he will answer any outstanding questions.
...This is the Eight Week GROUP VERSION Business Development Master Class course for advertising, public relations, and digital agencies that are tired of relying on referrals and “pitches” to find and win new clients. Painless Prospecting was designed and is delivered by Tom Martin, a successful agency business development executive himself, and specifically designed for biz dev executives and agency owners that want to grow their agencies STRATEGICALLY.
Each class is delivered via weekly on-demand video lessons, and then once a week, scholars participate in a 90-minute Office Hour session to discuss that week’s lessons, review any assigned homework, ask questions, and request feedback. All office hour sessions are recorded and the date/time for the weekly office hour sessions will be determined once each cohort (limit 15 agencies) have registered. We will select the date/time combination that works best for the majority of the agencies in the cohort.
...Tom Martin Teaching audiences How to turn Conversations Into Customers showing audiences how to connect old dots in new ways When it’s time to challenge your audience to think differently about their approach to sales and marketing, it’s time for a Tom Talk. Through a combination of self-effacing humor, well-told stories, and a passion that …
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