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The Power Of Perception To Influence Consumer Choice

What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer … [Read more...]

Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere

Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands -- think brand activation, content creation, brand … [Read more...]

Why Tourism Brands Should Avoid Hyperlapse Videos in Their Content Marketing

Instagram's new Hyperlapse IOS app is taking the tourism content marketing world by storm. Heck, it's got everyone's attention. Almost overnight (after its release) my Facebook feed switched from a never ending stream of ice bucket challenges to … [Read more...]

How To Find & Win More Group Meeting Sales [Webinar]

Last week at #SoMeT13US, I had the opportunity to share my take on a key tourism sales and marketing strategy that I think all destinations should be deploying immediately. I talked about how DMOs and CVBs could find and win the invisible sales … [Read more...]

First Time Marketing Strategies for Destination Marketing Organizations

  This post is a reprint of a post I wrote after returning from my first overseas trip in 2010 to Kuala Lumpur and Singapore, where I conducted a series of social media workshops. If you want to read the entire series (this is the third and final … [Read more...]