3 Reasons Tablets Are The Future of Marketing

Is the tablet a better form factor for consuming all kinds of information on a single device? Is it going to become the dominant long-form information consumption entry point? I think it is.... and here's why. I think within the next five … [Read more...]

Do Consumers Really Scan QR Codes?

During the 2011 Christmas season, Sears ran an interesting digital outdoor-mobile campaign. Taking a cue from Tesco's incredible QR code campaign, Sears built and deployed a number of outdoor executions to test whether consumers would scan QR codes … [Read more...]

QR Codes: Marketing Game Changer or Mobile Fancy?

Back in March, I wrote a post for Ad Age entitled, QR Codes: Game Changing Technology of Passing Fancy. Last week, the fine folks over at the TACVB Conference gave me an hour to expand on my thoughts about QR Codes in Marketing. Below is a slidecast … [Read more...]

3 Reasons You Should NOT use a QR code on a website

A DM in my stream this morning asked if I knew of any posts that specifically talk about why you shoud NOT use a QR code on a webiste. I couldn't find any quickly, so allow me to create one for you. I've been doing a lot of QR Code Campaign … [Read more...]

How The Mobile Phone Is Changing Marketing

Last week I had the honor of chatting with the Social Media Club of Dallas about the role of mobile in the future of marketing. I promised I'd upload the deck and the sync'd audio of my talk for folks to share... and here it is.   Mobile … [Read more...]