Topline: Why Agencies Chasing Retainer Clients Should Stop Creating Tracking HurdlesEvery “click here to read the rest” hurdle in your email or your LinkedIn post exists to serve your goals, not the prospects reading it.Before digital tracking, sales was the only KPI anyone had. That’s worth revisiting.Give the idea away whole, wherever you publish it. …
Your agency website has never generated a lead. It confirms them. The Confidence Funnel is the six levels a prospect clears before inviting you to pitch.
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