Social Media: Changing The Brand Perception of Mardi Gras

As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]

The Power Of Perception To Influence Consumer Choice

What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer … [Read more...]

Relationship Rules for Successful Ad Agency Business Development

On May 1st, Converse Digital turned five -- five years of helping clients turn conversations into customers. But as I sit here reflecting on what I've learned over the last year, two overriding lessons overshadow everything else. Such universal … [Read more...]

Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere

Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands -- think brand activation, content creation, brand … [Read more...]

Is There A Difference Between Authority and Fame?

Last week while driving my six year old son to camp, he asked me an interesting question.  "Dad, how do you become famous?" I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is … [Read more...]