fbpx

Entrepreneurs: Be Courageous Enough To Dare Greatly

Nine years ago today I started Converse Digital. And as I try and do every year on our anniversary, I look back, take stock and share the most important entrepreneurial lessons I learned. And whew what a year it has been! This last year was … [Read more...]

Creating Webinars and Product Demos that Help Buyers Self-Educate and Self-Qualify

WARNING: If you are of the mindset that all prospects are leads, you’ll probably disagree with what I’m about to say.   I’m a huge fan of online product demos and webinars because they let me easily self-educate about a product or service I’m … [Read more...]

Aligning Marketing Automation Platforms and Content to Create Leads Sales Can’t Live Without

Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams … [Read more...]

Where Experts Say You Should Invest Your Limited Social Selling Time

Social Selling, like most things in life, is a marathon, not a sprint and you should act accordingly. Social Selling Techniques are about making an investment today that will generate sales in the next month, quarter or year. But for companies or … [Read more...]

Sales Prospecting Techniques: Connecting vs Converting: The #1 Way to Grow Sales

Have you ever woken up one day with zero sales prospects in your sales funnel? I have. It was a pretty horrific day. Thankfully, I was able to fix the problem in under 48 hours because I focused on connecting vs converting. Today, let’s talk about … [Read more...]