Tweet Last week, we talked a bit about the difference between marketing with advertising and social media. I mentioned the idea of breadcrumb marketing as a construct for thinking about how you’d market via a social media strategy. Today I want to share a bit more about that with you because I’ve had a lot …
Have you ever worked on the blogger outreach component of a social media plan? If so, what’s the first question you get asked? For me it is usually, where do we find the Key Opinion Leaders (KOLs). Brands that want to engage bloggers in social media platforms to help carry the message always want the …
Yesterday I was having a really interesting conversation with a company that is new to social media. Like most smart companies, they are struggling to understand this new space and determine the ROI of their investment. And like most companies that are new here, they keep trying to move directly to sale even though they …
Have you noticed how much content drives conversation in Social Media today? Take a quick scan of your Twitter stream or Facebook wall and you’ll likely notice that the vast majority of tweets and post contain a link to content — be that video, photo or even written (in the form of an article or …
What’s more important for your business right now — creating demand or the desire to demand? If you listen to the social media ROI folks, you’ll hear them beat that demand drum all day and often well into the night. And while I agree with them — ROI is important and you do have to …
I know it’s all PC and cool to say that numbers don’t matter. Number of fans, followers, readers of your blog — none of that matters. It’s all about just writing and sharing great content because that is the core of social media. [dramatic pause while I hug myself] Personally, I disagree. I think it’s …
Last night I had the pleasure of sharing my thoughts around how restaurants can use Social Media to grow their business. I didn’t have much time so the deck was short but the key idea was there. The most powerful marketing tool any restaurant owner has is table hopping — you know when the owner …
On Friday, I had the honor of serving on a WordCampNola Social Media panel with Tiffany Starnes,Damien Lamanna, Robbie Vitrano and moderator Chris Schultz. After the panel, I received a tweet fromPeter Rad asking, to @tommartin #wordcampnola Why do you want your tweets to go to every social site? Why repeat that over and over? Peter had misunderstood a comment I made …
Unless you’ve been living under a rock lately, you probably have heard the #motrinmoms flap that started on Twitter and led to Motrin’s pulling of a nationwide ad campaign. I chose to focus my latest Ad Age post on the topic and think you might find my research interesting. I’ve reprinted the entire post below. Do …