January 8, 2014

Back in 2008, when I first made a serious foray into social media, I was just some a guy in New Orleans with a computer, a blog and a few ideas. I’m still just a guy with a computer, a blog, and a few ideas. But thanks to social media, I also picked up a

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July 2, 2013

According to a 2012 Edison Research Study on the Podcast Listener awareness of podcasting has grown 105% since 2006 and the percentage of people indicating they have listened to an audio podcast has grown 163%. But access to a growing audience isn’t the only reason to consider adding podcasting to your social selling toolkit. Here are three key

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January 24, 2013

Research from Google shows that now more than ever, Woody Allen was right – Showing Up is 80% of social selling success. Today’s self educating B to B buyer is increasingly turning to sources other than salespeople for information. Number Of Sources Buyers Consult Google’s ZMOT Research, released in 2011 revealed that consumer shoppers consult

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November 1, 2012

Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your business-to-consumer (B2C) brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don’t know how to begin a social media strategy

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April 27, 2011

We’re gearing up for our first New Orleans, workshop. For some time now friends and associates have been asking when we’ll create a special social media marketing workshop specifically for small business owners and marketers in small companies. A workshop that is designed to give them the necessary information and insight into exactly how to

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March 30, 2011

This is a reprint of a post I originally wrote for Ad Age back in 2008. And while at the time I wrote it as the President of an ad agency, as I sit here now the owner of a Social Media Marketing agency, I realize, it’s just as valid now as it was then.

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January 20, 2011

If you’re spending time in the social media space strictly for the joy of conversation, you can skip the rest of this post. BUT if you’re spending time on social networks with the goal of building a tribe of Social Agents that you can activate to grow your business, help a cause you care deeply

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December 20, 2010

Is your social media program fully integrated with your traditional marketing program, or are you just bolting on “Follow me on Twitter/Facebook” to your ads and fooling yourself?The Integration QuestionIf you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened. But for

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August 18, 2010

Tweet Last week, we talked a bit about the difference between marketing with advertising and social media. I mentioned the idea of breadcrumb marketing as a construct for thinking about how you’d market via a social media strategy. Today I want to share a bit more about that with you because I’ve had a lot

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