How To Win More Deals With Better Sales Prospecting Automation

Recently I participated in an interesting discussion on the #Digital360Chat Twitter Chat hosted by Bernie Fussenegger around the idea of sales & marketing automation, specifically about automating the connection process on social media. It's hard … [Read more...]

Is Your Social Media KPI Data Lying To You?

Companies today live and die by the KPI (Key Performance Indicator) metric of their choosing. They become slaves to the data based sales & marketing approach. And there is nothing wrong with that until there is, especially with consumer … [Read more...]

Why Gary V’s Best B2B Marketing Strategy for 2019 is WRONG

I read Gary’s missive this week and to be fair, I love the tactic he suggests but hate everything else about his recommendation because if you blindly follow it, you’ll fail. Let me explain. Conversations Become Customers I couldn’t agree more with … [Read more...]

Should You Invest In Digital or Traditional Advertising for Generating Sales?

Everyone loves digital advertising for its tracking capability vs traditional advertising. It’s easier to prove digital marketing ROI vs traditional advertising because digital makes the invisible buyer visible. But is this focus on clicks causing … [Read more...]

What’s The Value of a Facebook Like?

The Facebook Like, is often dismissed as little more than a Facebook Marketing vanity metric by many in the social media marketing world. I get it, it's so easy to Like something. It doesn't take a lot of effort, so how valuable is a Facebook Like … [Read more...]