PODCAST: Sales Prospecting Technique for people that hate sales prospecting with Tom Martin and John Jantsch.
...What if you woke up in a world without ANY sales prospects? What would you do? How would you proceed? A real life success story of a man that survived that in this post.
...When salespeople face a constant series of objections from multiple sales prospects, they can become frustrated and lost.
This post offers five simple steps to overcome that feeling and get back on track for sales success.
...Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams today, their role in the sales prospecting process is all about …
Over the last 10 years, content marketing has emerged as a powerful driver for effective social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad and PR agencies should develop a consistent content marketing program. Let’s talk about …
Recently I participated in an interesting discussion on the #Digital360Chat Twitter Chat hosted by Bernie Fussenegger around the idea of sales & marketing automation, specifically about automating the connection process on social media. It’s hard to really go deep on a subtopic in a Twitter Chat, so today I thought we could explore this key …
Whenever you read about Social Selling, everyone spends a lot of time talking about creating content. It makes sense, because content is at the core of a successful social selling program. But you shouldn’t be paying your salespeople to create content. Instead, teach them how to properly curate content (maybe even give them the proper …
Have you ever received a LinkedIn Cold or Warm Message like the one above? You know, where someone makes a sales ask via LinkedIn’s Messaging system either as a first or second touch? Arggg. I hate those. Folks just don’t realize that you only get one chance to make a LinkedIn impression. But beyond that, …
I read Gary’s missive this week and to be fair, I love the tactic he suggests but hate everything else about his recommendation because if you blindly follow it, you’ll fail. Let me explain. Conversations Become Customers I couldn’t agree more with Gary’s recommendation to create proximity with your sales prospects using events as a tool …
Everyone loves digital advertising for its tracking capability vs traditional advertising. It’s easier to prove digital marketing ROI vs traditional advertising because digital makes the invisible buyer visible. But is this focus on clicks causing you to miss conversions? Let’s talk about that today. You Can’t Sell To Invisible Buyers In our zeal to prove …
A few weeks ago Tom had a chance to sit down with Luke over at Toucan Advertising to talk about how ad agencies, pr agencies and frankly anyone in the consulting world, can turn conversations into customers. The podcast, Briefly, is about 30 minutes long and they covered a number of topics including: How …
Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the same question – “What’s going to change in social selling or sales prospecting?” “What’s going …
Do you remember the story of The Trojan Horse? In the story, the Greeks constructed a huge wooden horse and hid a select force of men inside. The Greeks pretended to sail away and the Trojans pulled the horse into their city as a victory trophy. That night the Greek force crept out of the …
This morning I read an interesting research study indicating that 57% of B2B Marketers felt “Getting targeted prospects to engage” was their #1 challenge in generating new leads. Following closely on the heels was “Finding leads that convert” at 55%. “Finding Qualified Names,” usually considered one of the biggest challenges was a distant third at …
Social Selling, like most things in life, is a marathon, not a sprint and you should act accordingly. Social Selling Techniques are about making an investment today that will generate sales in the next month, quarter or year. But for companies or people just starting out, let’s talk about how to begin and where should …
Have you ever woken up one day with zero sales prospects in your sales funnel? I have. It was a pretty horrific day. Thankfully, I was able to fix the problem in under 48 hours because I focused on connecting vs converting. Today, let’s talk about what you can learn from my experience. A Day …
According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has been analyzing US and EU combined online cart abandonment for seven years. …
A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospect lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a proven way to help your salespeople find the prospects that …
The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors’) digital content marketing efforts to do their homework. And they think they know what they need to know in order to …
Content marketing is a widely recognized driver for effective, inbound sales lead generation programs. While largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad agencies should develop a consistent content marketing program. The Traditional Benefit of Content Marketing Content drives all digital marketing lead generation programs. …
The biggest hurdle to an effective B2B content marketing program is convincing the sales force to utilize the content in their lead nurturing process. Most B2B marketing departments incorrectly diagnose the situation as a lack of willingness, support, or desire to engage in social selling on the part of the sales team. But I would …
To find and acquire self-educating, invisible buyers your company needs to set aside your traditional funnel based sales mentality and sales prospecting tools and augment your current approach with social selling. Instead of seeing your selling process as a funnel to be filled at the top with unqualified prospects, picture it instead as a radar …