Creating Webinars and Product Demos that Help Buyers Self-Educate and Self-Qualify

WARNING: If you are of the mindset that all prospects are leads, you’ll probably disagree with what I’m about to say.   I’m a huge fan of online product demos and webinars because they let me easily self-educate about a product or service I’m … [Read more...]

Aligning Marketing Automation Platforms and Content to Create Leads Sales Can’t Live Without

Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams … [Read more...]

How To Win More Deals With Better Sales Prospecting Automation

Recently I participated in an interesting discussion on the #Digital360Chat Twitter Chat hosted by Bernie Fussenegger around the idea of sales & marketing automation, specifically about automating the connection process on social media. It's hard … [Read more...]

Why Gary V’s Best B2B Marketing Strategy for 2019 is WRONG

I read Gary’s missive this week and to be fair, I love the tactic he suggests but hate everything else about his recommendation because if you blindly follow it, you’ll fail. Let me explain. Conversations Become Customers I couldn’t agree more with … [Read more...]

Should You Invest In Digital or Traditional Advertising for Generating Sales?

Everyone loves digital advertising for its tracking capability vs traditional advertising. It’s easier to prove digital marketing ROI vs traditional advertising because digital makes the invisible buyer visible. But is this focus on clicks causing … [Read more...]