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The Power Of Sincerity

I had a conversation this morning with a salesperson about social selling vs traditional selling. As he lamented how his company needed to catch-up to the social selling wave, I mentioned that he might actually be ahead vs behind the curve. Here's … [Read more...]

Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company¬†Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]