Discipline Delivers In Content Marketing

When it comes to content marketing, if you can choose between creative and consistent - choose the latter. Just as the tortoise beat the hare, so too the consistent will always outperform the creative in terms of long-term return-on-investment. … [Read more...]

Social Media: Changing The Brand Perception of Mardi Gras

As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]

Content Marketing Strategy: The Importance of Ecosystem Thinking

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale, “Creating Text-Based Content.” Chapter 14 easily deconstructs into multiple individual blog posts. One blog post idea is to repurpose the "Talking vs … [Read more...]

Six Reasons You Need To Stop Focusing on Click-Thru Data

There is a scary trend rolling through the digital domain. A trend that if left unchecked, will lead to failed content marketing and lead generation programs. Yet, as you read posts penned by content marketing agencies and lead generation thought … [Read more...]

How To Build A Social Media Marketing Strategy

Have you ever wished someone would just give you directions for how to go from wanting to leverage social media for your brand to actually leveraging social media for your brand? Do you feel like you know what you hope to accomplish but just don't … [Read more...]