Why Are B2B Marketers Struggling to Engage Targeted Prospects?

This morning I read an interesting research study indicating that 57% of B2B Marketers felt "Getting targeted prospects to engage" was their #1 challenge in generating new leads. Following closely on the heels was "Finding leads that convert" at 55%. … [Read more...]

7 Key B2B Sales Tips to Help You Win The Invisible Sale

Every day I hear companies involved in B2B sales prospecting lament the shrinking sales cycle. Sales cycles that used to take six months, a year or even more -- now routinely cut in half. These companies come asking for B2B sales tips to apply in a … [Read more...]