Ever have a salesperson claim they don’t have time to play on Twitter, LinkedIn, Facebook or Google+? If you answer no, then you’re either a liar or not listening closely because it’s the most common thing social media consultants have been hearing from sales organizations for as long as social media has been around. And …
The single most important thing to think about when crafting your  website or blog — is not how beautiful it is but how well it functions as a lead generation machine. Probably the single biggest mistake companies and people make when crafting a website is that they focus entirely too much on the physical beauty …
Research from Google shows that now more than ever, Woody Allen was right – Showing Up is 80% of social selling success. Today’s self educating B to B buyer is increasingly turning to sources other than salespeople for information. Number Of Sources Buyers Consult Google’s ZMOT Research, released in 2011 revealed that consumer shoppers consult …
If you’re spending time in the social media space strictly for the joy of conversation, you can skip the rest of this post. BUT if you’re spending time on social networks with the goal of building a tribe of Social Agents that you can activate to grow your business, help a cause you care deeply …