QR Codes: Marketing Game Changer or Mobile Fancy?

QR Codes: Marketing Game Changer or Mobile Fancy?

Back in March, I wrote a post for Ad Age entitled, QR Codes: Game Changing Technology of Passing Fancy. Last week, the fine folks over at the TACVB Conference gave me an hour to expand on my thoughts about QR Codes in Marketing. Below is a slidecast (slides and audio sync’d) of the presenstation.

The entire presentation is just under an hour. In it, I discuss how QR Codes bridge consumers from the physical to the digital world. I also talk about six of the most common arguments against QR codes and why half of them are completely rediculous. And lastly, we covered a few great examples of how to use QR Codes in your marketing (especially destination or hospitality marketing) and finish up with a few frequently asked questions, like “How big should a QR code be to scan properly?”

So give it a listen and then let me know what you think.

 

 

SUBSCRIBE BY EMAIL

 

The Invisible Sale

Stop losing leads and sales to digitally savvy competitors. Take the first step in building your own Painless Prospecting platform that drives leads while you sleep.
  

  • Research shows that today's “self-educated buyers” are more than halfway through the buying decision process before they even contact you.
  • Discover Ppropinquity - the science of relationship formation
  • Learn how to create a Behavioral Email effort to make every sales call count
  • Social Selling Explained: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedIn
  • Learn how to Rightsize your marketing content: saving money by matching production quality to your specific marketing and sales needs
  • Learn from the Pros: suggestions for choosing devices, apps, software, and accessories for quickly creating high-quality DIY content
  • Real-life B2B and B2C case studies showing how others have applied Tom's techniques

Buy Your Copy Today!

About Tom Martin

Tom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age. Tom guides clients through the digital marketing maze and helps companies teach their sales force how to Painlessly Prospect their way to more sales. Connect with him on Google+ or follow him on Twitter or connect with him on LinkedIn.

Comments

  1. Grant Bentley says:

    Hi Tom,

    I enjoyed your presentation. I also was surprised to realize that the QR Code that was placed on the slide in your slide share presentation that talks about the World Park installation was actually “active” and brought up a new YouTube browser window playing the same video that you played to your audience during the live presentation (very cool).
    We should talk about tourism applications in the San Diego area.

    • Thanks for the compliment Grant!

      Good to know that QR code is still “live” and I’d LOVE to chat about Tourism Applications in the San Diego area. I’m a big believer that Mobile is fundamentally changing the way destinations and attractions can interact with travelers. If you liked this presentation, you may want to check out my Mobile First presentation… I go into more detail about mobile, share some new research and talk more in depth about how mobile is changing the world of tourism marketing. http://conversedigital.com/mobile-marketing-strategy/mobile-first-strategy-keynote-for-destination-marketers

      I’ll send you an email about chatting in more detail.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.