Social Media: Changing The Brand Perception of Mardi Gras

As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]

The Invisible Benefit of Your Agency’s Content Marketing Strategy

Over the last 10 years, content marketing has emerged as a powerful driver for effective¬†social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason … [Read more...]

How To Succeed With Influencer Created Content Marketing

In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube star Casey Neistat. CNN¬†hoped to fashion it into an independently operated daily online news program that would appeal to … [Read more...]

Sales Prospecting with Epically Awesome Pornified Content That Increases Your Brand’s Virality

Are you asking yourself, WTH is he talking about with that headline? Well today's post is all about making a point that in my not so humble opinion needs making - success today is more about conversations than content. This post is an effort to … [Read more...]

How To Track Dark Social Sales Prospecting Opportunities

How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? … [Read more...]