June 7, 2023

One 5-hour block of personal, one-on-one social selling coaching delivered by Tom Martin. All time is tracked by Converse Digital and reported to you for utilization planning purposes. Multiple blocks CAN be purchased in a single transaction. You will receive a warning note from Converse Digital when your remaining blocked time falls below ONE HOUR.

...
Read More

October 29, 2022

At a minimum, social media is the new phone. It’s both an inbound and an outbound way to contact and communicate with prospects. Is it the best phone to use for all contacts? Certainly not, but it does allow you to call more people in a day than you’d likely be able to call in a week using a standard phone.

But more importantly, Social Selling ISN’T just about learning how to reach out and touch folks on social media platform. Nope. It’s about learning how to lean into the SOCIAL and how by doing so, the SELLING part kind of takes care of itself.

...
Read More

October 29, 2022

At a minimum, social media is the new phone. It’s both an inbound and an outbound way to contact and communicate with prospects. Is it the best phone to use for all contacts? Certainly not, but it does allow you to call more people in a day than you’d likely be able to call in a week using a standard phone.

But more importantly, Social Selling ISN’T just about learning how to reach out and touch folks on social media platform. Nope. It’s about learning how to lean into the SOCIAL and how by doing so, the SELLING part kind of takes care of itself.

...
Read More

October 26, 2022

At a minimum, social media is the new phone. It’s both an inbound and an outbound way to contact and communicate with prospects. Is it the best phone to use for all contacts? Certainly not, but it does allow you to call more people in a day than you’d likely be able to call in a week using a standard phone.

But more importantly, Social Selling ISN’T just about learning how to reach out and touch folks on social media platform. Nope. It’s about learning how to lean into the SOCIAL and how by doing so, the SELLING part kind of takes care of itself.

...
Read More

August 3, 2021

Never Make a Cold Call Again! Learn how to predictably and reliably generate qualified leads for your company — even if you hate traditional sales prospecting methodologies. pre-register now Registration for THE next session opens soon.    0  0 Days :     0  0 Hours :     0  0 Minutes :     0  0 Seconds Sorry you missed out!  Finally,

Read More

February 7, 2019

Whenever you read about Social Selling, everyone spends a lot of time talking about creating content. It makes sense, because content is at the core of a successful social selling program. But you shouldn’t be paying your salespeople to create content. Instead, teach them how to properly curate content (maybe even give them the proper

Read More

November 27, 2018

Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the same question – “What’s going to change in social selling or sales prospecting?” “What’s going

Read More

April 25, 2018

Social Selling, like most things in life, is a marathon, not a sprint and you should act accordingly. Social Selling Techniques are about making an investment today that will generate sales in the next month, quarter or year. But for companies or people just starting out, let’s talk about how to begin and where should

Read More

April 5, 2018

I don’t have time to play on Twitter, LinkedIn, or Facebook—I have sales calls to make. Ever heard that one before? It’s been the most common thing social selling trainers and social selling agencies have heard from salespeople for as long as social media has been around. And this belief is the key reason that most sales

Read More

July 27, 2016

How often do you make a purchase that you don’t fully understand? I know I do all the time. If my house needs a new roof, I have to hire roofers who will provide the materials and complete the installation. But I know nothing about roofing! How do I make an informed decision about who

Read More

February 3, 2015

We’ve all been taught that you only get one chance to make a first impression. Which begs the question — why are so many people forgetting that on LinkedIn? This is the blocking and tackling of social selling my friends. But so many are doing it so wrong… so let’s talk about how to structure

Read More

November 25, 2014

Social Selling is a habit, not a workshop.That might sound funny coming from an social selling agency that produces social selling workshops, but it’s the truth. Social Selling isn’t just about teaching your sales team how to use Twitter, LinkedIn and other social media platforms to prospect for and nurture sales leads. It’s about retraining

Read More

November 17, 2014

The hallmark of our workshops is the ability to show your sales team & marketing team how to work together to launch and maintain an effective social selling program. We don’t just teach the sales team how to use Twitter and LinkedIn. And we don’t just show the marketing team how to create better content to support

Read More

November 19, 2013

At a minimum, social media is the new phone. It’s both an inbound and outbound way to contact and communicate with sales prospects. Is it the best phone for all your prospects? Certainly not, but it does allow you to do more sales prospecting in a single day than you’d likely complete in a week

Read More

May 29, 2013

Every day I talk to sales and marketing executives that lament their inability to convince their company to adopt social selling, inbound marketing and content marketing strategies and tactics. In fact I’ve gotten this question so many times that today I want to share with you the advice I give each of them. It’s a

Read More

March 5, 2013

If I had a nickel for every time someone asked me, “How do I sell on Twitter?” or “Can you really use Facebook for B2B sales prospecting?” or the big question lately, “How can my sales people prospect better with LinkedIn?” I’d spend a whole lot more time with my kids and my handicap would

Read More

October 9, 2009

I know it’s all PC and cool to say that numbers don’t matter. Number of fans, followers, readers of your blog — none of that matters. It’s all about just writing and sharing great content because that is the core of social media. [dramatic pause while I hug myself] Personally, I disagree. I think it’s

Read More

March 2, 2022

What’s Happening: the Covid-19 Pandemic has fundamentally changed the world of sales prospecting — likely forever.  A McKinsey survey found 70-80% of B2B decision-makers say they prefer remote interactions to in-person. Hence, video calls, emails, chats, and social media conversations are replacing lunches, dinners, drinks, and other forms of in-person entertainment as a salesperson’s primary relationship

Read More

November 9, 2023

Knowing when a prospect is open to transitioning online conversations into sales opportunities is the key to social selling success. In this lesson, you’ll learn the key indicators that signal the ideal moment to pivot, transitioning skillfully from casual chats to direct sales conversations. Armed with our scientifically proven techniques, you’ll expertly move from casual conversation to initial sales discussion while maintaining a natural and welcoming demeanor. Whether through public comments or private messaging, this lesson teaches you to maintain genuine engagement while strategically moving towards offering your expertise or services. By the end of this lesson, you’ll have the know-how to consistently turn everyday online conversations into new clients.

...
Read More

August 31, 2022

Getting and maintaining a sales prospect’s attention is often the single hardest yet most important step in any sales process — but especially a virtual selling process. Traditionally, salespeople have simply bought prospects’ attention with free lunches, dinners, or drinks. Or maybe an invite to a ballgame or other event helped them achieve access. But in

Read More

May 17, 2022

  CLICK HERE TO START STREAMING What you’ll discover on this webinar: Meet Your PresenterTom Martin President, Converse DigitalTom “Big Chef” Martin has dedicated 30 years to developing sales & marketing strategies to drive client success in the sales & marketing industry. He founded Converse Digital (his second agency) over 10 years ago with the

Read More

April 20, 2022

The problem with most posts sharing B2B Social Media Marketing best practices is they’re written by agencies and consultants that don’t employ paid sales teams. The B2B social media strategy that works for them likely doesn’t work for most small, mid-sized, or enterprise-level B2B companies. That’s why you see a lot of talk about thought

Read More

March 28, 2022

Are You Struggling To Learn How To Sell Virtually?Meaningful conversations are the most powerful virtual selling tools in your sales and marketing toolbox. But they don’t just happen. And the secret sauce to creating and converting them isn’t a script, or automation program, or any of the conversational shortcuts you find advertised all over the

Read More

March 16, 2022

Every day I hear B2B Marketers, B2B Sales Directors, and a host of C-Level folks repeating the same old undisputed law of B2B Social Media Marketing — LinkedIn is THE B2B social media platform. 🤦‍♂️In some cases, their opinions are based on a simple fact: LinkedIn is the business social media platform, therefore, it’s the

Read More

February 9, 2022

Do you hate selling but have no choice but to sell anyway? Are you responsible for finding new prospects for your agency? If you answered yes to both then you’re in luck, because this is the post for you.

...
Read More

January 6, 2022

Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince others to adopt the new ideas or beliefs necessary to close more sales. So when your sales numbers aren’t meeting expectations, when you’re struggling to gain traction and achieve your sales goals, what do you or

Read More

November 11, 2021

Love it or hate it, virtual presenting is here for the long haul and YOU need to be good at it. That’s what the smart folks over at Gartner Research think. And honestly, after looking at all of the various data I’ve seen published since the COVID-19 pandemic began, I think they’re right.  But don’t take my

Read More

June 24, 2021

Do you wish you could leverage the power of social media and conversations to grow brand loyalty and purchase intent? You can.

...
Read More

June 18, 2020

This week, the Wall St. Journal proclaimed “Business Travel Won’t Be Taking Off Soon Amid Coronavirus.” In the article, numerous CEO’s remarked they intend to maintain a smaller travel budget, field fewer face-to-face sales calls and in general, continue leveraging the efficiencies of virtual selling for the foreseeable future, if not forever. This shouldn’t come

Read More